Bela, a Feia is a Brazilian telenovela originally aired on Rede Record from August 4, 2009 to June 2, 2010. A co-production with Televisa, it was based on the Colombian telenovela Yo soy Betty, la fea, as well as the American series Ugly Betty. On June 1, 2010, the penultimate episode of Bela, a Feia made Record lead the audience ratings against Rede Globo in both São Paulo and Rio de Janeiro, a feat rarely achieved in Brazilian television viewership.

Giselle Itiéas Anabela Palhares (Bela)
Bruno Ferrarias Rodrigo Ávila
Simone Spoladoreas Verônica Matoso
Iran Malfitanoas Adriano Gomes Ávila
Carla Cabralas Cintia
Sílvia Pfeiferas Vera Ávila
Jonas Blochas Ricardo Ávila
Bárbara Borgesas Elvira Palhares (Vivi)
Laila Zaidas Magdalena Fonseca
Viviane Araújoas Morena