Reverend Brooks leads his small Iowa town in a contest to stop smoking for a month. But some tobacco executives don't want them to win, and try everything they can to make them smoke. If townspeople don't go nuts from wanting a cigarette, or kill each other from irritation and frustration, they will win a huge prize.

Dick Van Dykeas Rev. Clayton Brooks
Pippa Scottas Natalie Brooks
Tom Postonas Mr. Stopworth
Edward Everett Hortonas Hiram C. Grayson
Bob Elliottas Hugh Upson / David Chetley / Sandy Van Andy
Vincent Gardeniaas Mayor Wappler
Barnard Hughesas Dr. Proctor
Graham Jarvisas Amos Bush
Jean Stapletonas Mrs. Wappler
Paul Benedictas Zen Buddhist