Zamindar Janardhan Rao, a paterfamilias, holds high esteem in society. One of his sons, Bachi, is a vagabond and malicious, his misdeeds increasing day by day. After Janardhan Rao cuts his allowance, Bachi tries to make a theft, and his father collapses with a heart attack after obstructs his way. Before dying, he reveals the existance of a hidden treasure of their family hierarchy.

Akkineni Nageswara Raoas Krishna / Seenu
J. Jayalalithaaas Radha
Kongara Jaggayyaas Bhaskar "Bachi"
Gummadias Zamindar Jannardhan Rao
Chittoor V. Nagayyaas Diwanji
Relangi Venkata Ramaiahas Prasadam
Chadalavadaas Miriyala Parathpara Rao
Vanisrias Special appearance
G. Varalakshmias Rajyalakshmi
Suryakanthamas Kasulamma