The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute

Books

"Fascinating, strange, sad, funny, and entirely engrossing, The Great Beanie Baby Bubble is a smart, engaging book that's as much about the odd saga of these plush toys as it is about the nature of obsession and desire." -SUSAN ORLEAN, author of Rin Tin Tin New York Times bestselling author Zac Bissonnette explores what happened when a $5 stuffed animal took over America and turned a college dropout into a billionaire. Now a major motion picture starring Elizabeth Banks and Zach Galifianakis, The Great Beanie Baby Bubble tells the story of the most extraordinary craze of the 1990s. In the history of consumer crazes, nothing compares to Beanie Babies. With no advertising or big-box distribution, creator Ty Warner - an eccentric college dropout - became a billionaire in just three years. But the end of the fad was just as swift and extremely devastating, with "rare" Beanie Babies deemed worthless as quickly as they'd once been deemed priceless. Bissonnette explains how and why the Beanie Baby craze rose and ...