The 22 Immutable Laws Of Branding
The only way to stand out in today's and tomorrow's - cluttered marketplace is to build your product or service into a brand. The renowned marketing guru and author of The 22 Immutable Laws of Marketing demonstrates how to build any product or service into a world-class brand.
Details
- Pages
- 182
- Release date
- Jan 1, 1998
- Author
- Al Ries